Those who are still operating on the level of religious ritual and cleansing practices get their reward in heaven. There, sincere devotees enjoy the pleasures of that sacred kingdom. Such beings delight in the glory of that higher realm until their merit earned through good karma on earth runs out and they return to the world. Even though they have sincerely worshiped God, they have not realized the truth about reality and have not reached the ultimate goal. They remain caught in the web of personal desires and therefore must continue to travel the path between heaven and earth. However, for those who meditate on the image of God within themselves, without any thought of reward, and remain united by constantly thinking of Him, God will make up for any deficiencies in their worship and make all their progress towards realizing Him permanent even throughout the cycles of birth after birth.